Fullstack Developer & Data Professional
Hi Jorge here 👋
Full-stack generalist focused on marketing tech (web dev, CRM, automation) and data systems (quality, pipelines, ML).
July 2026 – Present
Correlation One
Senior Web Developer
Lead the technical evolution of Correlation One's HubSpot CMS platform, defining architecture, engineering standards, and reusable systems that enable scalable enterprise websites. Partner with cross-functional stakeholders, mentor developers, and drive technical quality through code reviews, performance optimization, accessibility, AEO/SEO, and modern frontend engineering practices.
August 2024 – July 2026
Correlation One
Website Developer
Developed and maintained enterprise websites on HubSpot CMS, building custom modules, templates, and frontend experiences for marketing initiatives. Designed reusable development patterns, improved site performance, accessibility, and SEO, and collaborated with design, marketing, and content teams to deliver scalable digital experiences and marketing automation solutions.
June 2022 – August 2024
Correlation One
Marketing / CRM Engineer (Part Time)
Built and maintained HubSpot CRM workflows, marketing automations, and website enhancements while supporting lead generation initiatives and internal business processes. Developed custom integrations, streamlined marketing operations, and collaborated across teams to improve workflow efficiency and digital experiences.
August 2021 – October 2023
COLSOF
Data Specialist
Worked with Ecopetrol’s master data validation and quality assurance (SOX). Developed and maintained QA scripts and pipelines using Python and Azure Databricks. Worked with IPES (Instituto para la Economía Social) to help implement a data culture based on ASUM-DM.
March 2022 – March 2023
Correlation One
Head Teaching Assistant – DS4A / Fundamentals & Colombia 6
Led a team of TAs and assisted students in the DS4A program by answering technical questions, guiding projects, and managing learning support channels.
July 2022 – November 2022
Correlation One
Learning Support TA – DS4A Medellín
Supported learners remotely by answering questions, reviewing code and assignments, and providing personalized feedback.
January 2022 – October 2024
Universidad de los Andes
Master’s in Data Intelligence & Analytics
Focus on machine learning, artificial intelligence, and applied analytics.
January 2014 – December 2019
Universidad Industrial de Santander
BSc in Industrial Engineering
Research in optimization, modeling, and logistics. Final project on fuzzy multi-objective optimization for sustainable reverse logistics networks.
Tech Stack
Photoshop
Illustrator
I focus on two core domains: marketing tech — web development, CRM architecture, and automation —
and
data systems, where I specialize in data quality engineering, analytics workflows, and applied
machine learning.
Outside these areas, I love tinkering — whether it’s learning new frameworks, sketching ideas, or building quirky side
projects that blend creativity and code.
I'm also deeply passionate about teaching and sharing knowledge — helping others grow has been a constant throughout my journey.
Some cool projects
NishiTournaments
Swiss-style tournament system with round tracking, advanced tie-breakers, and editable results. Includes a YDKE deck visualizer and smart lighting integration for in-venue timing alerts. Built as co-owner of a local LGS hosting Yu-Gi-Oh! events.
ECP Data
Enterprise tool for Ecopetrol (via Colsof) to automate data quality validation using ML models and scalable Python pipelines. Supports anomaly detection, text similarity, and rule-based extensions for high-volume datasets.
ManaSim
Statistical analysis platform for Magic: The Gathering decks powered by Monte Carlo simulation. Models thousands of gameplay scenarios to measure mana consistency, color availability, commander castability, mulligan performance, and ramp efficiency, producing data-driven insights for deck optimization and decision-making.
NishicultVault
WooCommerce-based e-commerce site for collectibles, with custom checkout logic, automated product import, and tailored UI for desktop and mobile. Includes template overrides, plugin-level customization, and SEO optimization built from scratch.
Dynamic Signature Generator
Internal Streamlit app to create consistent, branded email signatures at Correlation One. Includes logo insertion, layout control, and export-ready high-quality images.
Car Flow Detection
Traffic flow POC for local transit authority using OpenCV to detect and count cars in motion. Implements contour tracking and video frame differencing for real-time analytics.
Face Preprocessor
Automates photo cleanup for team profile images. Detects faces, removes backgrounds, applies grayscale filters, and exports circular thumbnails for consistent team carousel display.
Some industry certifications
Microsoft Certified: Azure Administrator Associate
Microsoft · 2023
HubSpot CMS for Developers
HubSpot Academy · 2022
Notion Advanced Badge
Notion · 2024
DS4A / Colombia 3.0: Graduated with Honors and Outstanding Community Citizenship
Correlation One · 2020
Innovative Educator
Microsoft · 2020
Internal Auditor HSEQ & ISO
IMS Global · 2019